CHAO SHOW

CHAO SHOW is a unique art program, honoring Vietnamese music through unique traditional musical instruments. With 12 music programs imbued with the spirit of folk music, the program will take the audience on a journey to explore regions from North to South region, telling stories through images and sounds. Combined with typical cuisine of each region, all are performed in the cozy and unique space of CHAO. This will be a wonderful experience that can help the audience to deeply feel the diverse beauty of Vietnamese culture.

The word "CHAO" originates from the phrase “XIN CHAO,” which is generally used to start a conversation or to greet with respect and love. The name "CHAO" is short, easy to remember, and easy to read for foreigners.

CHAO SHOW Purpose

CHAO SHOW was born to honor Vietnamese music and unique traditional musical instruments, connecting cultural values through music, images, and cuisine, giving the audience a profound experience of the diverse beauty of Vietnamese culture.

Vision

To become a prestigious art program, a bridge between the past and present of national music. CHAO SHOW not only preserves and promotes traditional values but also opens a space for cultural exchange, where the quintessence of Vietnamese art is shared and appreciated by domestic and international audiences, creating a multidimensional and global art experience.

Mission

CHAO SHOW's mission is to introduce and preserve Vietnamese folk music through high-quality performances, creating a space rich in cultural identity, where audiences can experience and explore traditional stories, ethnic musical instruments and regional cuisine.

CHAO SHOW Positioning

CHAO SHOW is different from other music programs in that it combines music, stories, images and typical cuisine of many regions, creating a welcoming and special space.