The word “CHAO” originates from the phrase “XIN CHAO,” which is generally used to start a conversation or to greet with respect and love. The name “CHAO” is short, easy to remember, and easy to read for foreigners.
CHAO SHOW was born to honor Vietnamese music and unique traditional musical instruments, connecting cultural values through music, images, and cuisine, giving the audience a profound experience of the diverse beauty of Vietnamese culture
To become a prestigious art program, a bridge between the past and present of national music. CHAO SHOW not only preserves and promotes traditional values but also opens a space for cultural exchange, where the quintessence of Vietnamese art is shared and appreciated by domestic and international audiences, creating a multidimensional and global art experience.
CHAO SHOW’s mission is to introduce and preserve Vietnamese folk music through high-quality performances, creating a space rich in cultural identity, where audiences can experience and explore traditional stories, ethnic musical instruments and regional cuisine.
CHAO SHOW is different from other music programs in that it combines music, stories, images and typical cuisine of many regions, creating a welcoming and special space
